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Open an Irondeer Franchise in Western Europe — B2B Partnership

Join a proven cycling business model built in the heart of Portugal's Silver Coast — and open your own location in western Europe.

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The cycling tourism market is booming. We've built the playbook.

Active travel in western Europe is growing year on year. Irondeer has spent years perfecting a bike rental, tour, and experience operation in one of Portugal's most visited destinations. Now we're looking for driven partners to replicate that model — in resorts, cities, and coastal destinations across the region.

The Irondeer track record

Corporate Groups
50 +

Companies have run their team events with us on the Silver Coast

Star Rating
5.0

Average satisfaction score across all tours, rentals, and corporate programs

Years Operating
3 +

Building and refining a model that works — in one of Portugal's most visited towns

Bike Models
12 +

E-bikes, gravel, MTB, road — a fleet built for every rider and every terrain

Proven in Nazaré. Ready to scale.

Our Nazaré location runs bike rentals, guided coastal tours, e-bike experiences, team building events, and a certified service centre — all under one roof. It's a diversified, year-round revenue model designed to work in any destination with a tourism heartbeat.

Nazaré sits at the intersection of adventure tourism and sustainable travel — two of the fastest-growing segments in European tourism. We've spent three years learning what works, what guests want, and how to deliver it profitably. That knowledge is what we pass on to our franchise partners.

See How We Operate

Why this market, and why now.

Active travel is the fastest-growing segment in European tourism. E-bike adoption is reshaping who rides — older guests, families, less-experienced cyclists are now in the addressable market. Premium operators with a refined product are scarce; most rentals are commodity, most tours are generic. Irondeer's playbook is built for the operator who wants to win the premium segment in their city.

What franchise partners receive

Opening an Irondeer location means you're not starting from zero. We hand over everything that took us years to build.

Brand & Identity

Full use of the Irondeer name, visual identity, and brand guidelines — a brand guests already trust.

Operations Playbook

Documented processes for rentals, tours, bookings, and customer service — refined across thousands of interactions.

Bike Supply Chain

Access to our supplier network and preferred pricing on fleet equipment. No cold-calling manufacturers.

Training & Onboarding

Hands-on launch support and staff training from our team. You're operational before your first guest arrives.

Marketing Foundation

Website presence, photography templates, and a social media starter kit. Visibility from day one.

Ongoing Partnership

Regular check-ins, shared learnings across the network, and direct support whenever you need it.

Im direkten Vergleich

Going alone vs. partnering with Irondeer

Most of what makes a cycling business hard is not riding bikes. It is the years of trial and error to get the model right. Here is what you would do alone, and what arrives on day one with us.

Going alone

  • Time to launch

    Twelve to eighteen months figuring out fleet, suppliers, pricing, and routes from scratch.

  • Brand recognition

    Cold launch — no trust signals, every guest is your first guest.

  • Fleet & supplier pricing

    Retail or small-volume rates. Cold-calling manufacturers, no leverage on parts or service contracts.

  • Operations playbook

    Build your own SOPs through trial and error. Mistakes happen on real guests.

  • Marketing reach

    Build organic SEO, paid funnels, and content from a blank page.

  • Risk underwriting

    Every assumption is yours. No comparable business to benchmark against.

  • Network learning

    You operate alone — your wins and losses stay yours.

With Irondeer

  • Time to launch

    Four to six months on a documented launch path, with our team alongside you at every step.

  • Brand recognition

    An established cycling-tourism brand with a refined visual identity guests already trust.

  • Fleet & supplier pricing

    Preferred network pricing on bikes, parts, and service equipment — including our Elitewheels partnership.

  • Operations playbook

    A documented operations manual refined across thousands of guest interactions in Nazaré.

  • Marketing reach

    Website presence, photography templates, social kit, and ongoing referrals from the wider network.

  • Risk underwriting

    A tested model with multi-year operating data and a partner with skin in your success.

  • Network learning

    Quarterly partner share-outs, shared playbook updates, and direct peer support.

Who this is for

The Private Investor.

The Private Investor

You're looking for a hospitality or tourism business with strong growth tailwinds and a tested model. Irondeer gives you a proven playbook, not a blank page.

The Resort or Hotel.

The Resort or Hotel

Your guests want more than a pool and a restaurant. Add a branded cycling experience that drives revenue and differentiation — without building it from scratch.

The Local Entrepreneur.

The Local Entrepreneur

You know your market. You want to build something real in the outdoor tourism space. We give you the brand, the systems, and the backing to launch with confidence.

Indicative investment & fees

These figures are calibrated to a single Irondeer location with a 12–20 bike fleet, a retail and workshop footprint, and a small launch team. Final numbers are tailored during discovery, based on your market, lease, and fleet sizing.

  • Initial investment

    Von/Bis-Modus

    €120k – €220k

    What it covers

    Fitout, opening fleet, working capital, training, and launch marketing.

    One-off

  • Initial franchise fee

    Von/Bis-Modus

    €15k – €30k

    What it covers

    Brand rights, operations playbook, hands-on training, and onboarding support.

    One-off

  • Royalty

    Von/Bis-Modus

    5 – 8%

    What it covers

    Of gross revenue. Funds ongoing partnership, system updates, and shared infrastructure.

    Ongoing

  • Brand marketing fund

    Von/Bis-Modus

    1 – 2%

    What it covers

    Of gross revenue. Goes into network-wide marketing, photography, and content.

    Ongoing

  • Time to operational

    Von/Bis-Modus

    4 – 6 months

    What it covers

    From signed agreement to first paying guest, on a guided launch path.

    Timeline

  • Initial term

    Von/Bis-Modus

    5 + 5 years

    What it covers

    A five-year initial term with a renewal option, subject to performance and mutual fit.

    Term

Indicative ranges, in EUR. Calibrated to a typical western European location. Final figures depend on local lease, fitout, fleet sizing, and currency at signing.

From signed agreement to first guest

A real project plan, not a five-icon 'how it works'. Each phase has clear ownership, deliverables, and a realistic timeframe.

  1. 01
    Month 1 Together

    Discovery & business plan

    • Location and catchment analysis tailored to your market.
    • Fleet mix recommendation based on terrain, customer profile, and seasonality.
    • Year-1 financial model with revenue, cost, and breakeven scenarios.
    • Signed partnership agreement and onboarding kickoff.
  2. 02
    Month 2 Partner-led

    Site, lease & permits

    • Site shortlist and final selection, with our review on each option.
    • Lease negotiation and signing.
    • Local permits, licensing, and insurance lined up.
  3. 03
    Months 3 – 4 Together

    Fitout, fleet & brand

    • Retail and workshop fitout to brand specification.
    • Fleet procured at preferred network pricing, including Elitewheels integration.
    • Local website, social channels, and Google Business presence live.
    • Photography session for the location, fed into the content library.
  4. 04
    Month 5 Irondeer-led

    Train, systems & soft launch

    • On-site staff training across rentals, tours, service, and customer experience.
    • Booking, payments, and CRM systems configured and live.
    • Soft-launch dry runs with friends-and-family guests to stress-test operations.
  5. 05
    Month 6 onward Together

    Launch & ramp

    • Public launch, opening campaign, and first-season marketing push.
    • Weekly check-ins through the first season; monthly thereafter.
    • Quarterly partner reviews to share what is working across the network.

Markets we're prioritising

Porto.

Porto

Atlantic coast, Douro Valley wine cycling, and the Camino Português pilgrim route. A premium operator gap between Lisbon and Galicia. Target hubs: Foz, Vila Nova de Gaia, Matosinhos.

See the Porto opportunity
Lisbon.

Lisbon

Year-round riding climate, the Cascais–Sintra–Arrábida triangle within an hour of the city, Belém riverside as a rental hub, and a deep expat investor pool. Target hubs: Cascais, Belém, Setúbal.

See the Lisbon opportunity
Other markets.

Other markets

Spain, France, Italy, the UK, and the rest of western Europe. If you have a market thesis we haven't published yet, tell us. We are intentionally selective.

Start a conversation

What people say about the Irondeer experience

Don't take our word for it — here's what guests say about the product you'd be offering.

Su Bertsch
Su Bertsch

Wow, am Sonntag mein Ebike in wenigen Minuten repariert. Top Service und unsere Ferien sind gerettet. Danke danke danke

Google Read full review
Rolf Krekel
Rolf Krekel

Today I booked a ride at Irondeer E-Bike Tours. Even if it the forecast said havy rain we startet the Tour and it was great.
We drove through muddy roads but the bikes worked perfectly. Tires gave good grip and we had nice views during the ride. My giude Vasco took good care and the tour was aligned to my skills.
I can highly recommend that company.
High quality bikes in perfect conditions and great giude with many different roads in his portfolio.

Google Read full review
Валентина Соломатина
Валентина Соломатина

Отлично покатались, супергид! Велосипеды новенькие,одно удовольствие на таких ездить!

Google Read full review
Ilya Lebid
Ilya Lebid

It was such a great trip by bike. The trip was very exciting and unusual. Vasco showed many amazing views. I should also mention bicycles. They're just great. Bikes are new and modern (Turbo mode is my favorite 😎)! I really recommend it and will come back!

Google Read full review

Common questions

Everything prospective partners typically ask before getting in touch.

Kontaktiere unsere Notfall-Supportnummer, die du bei der Abholung erhältst. Abhängig von deinem Standort und dem Problem helfen wir dir entweder durch eine Anleitung zur Behebung des Problems oder kommen direkt zu dir. Du wirst nicht stranded gelassen.

Nein. Sie benötigen unternehmerische Leidenschaft und Kenntnis Ihres lokalen Marktes. Wir liefern die Fachkompetenz, das operative Know-how und das Training. Ihre Aufgabe ist es, das Geschäft an Ihrem Standort aufzubauen.

Die Investition variiert je nach Standortgröße, Flottenkomposition und lokalen Anforderungen. Wir besprechen dies offen im Discovery-Call — es gibt keine versteckten Zahlen und keine Verpflichtung, weiterzumachen, nachdem wir gesprochen haben.

Die meisten Standorte können innerhalb von 3–6 Monaten ab Vereinbarung betriebsbereit sein, abhängig von Fleet-Liefertimelines, lokalen Genehmigungen und Infrastruktur-Setup. Wir haben das schon gemacht und begleiten Sie durch jeden Schritt.

Du bist nach der Eröffnung nicht allein. Wir bleiben durch regelmäßige Check-ins, gemeinsame Lernprozesse im Partnernetzwerk, saisonale Beratung und direkte Unterstützung immer für dich da. Das Ziel ist, dass dein Standort erfolgreich ist — das kommt uns allen zugute.

Ready to bring Irondeer to your market?

Tell us about yourself and where you are based. We will take it from there — no pitch decks, no pressure. Just a conversation.